It's pretty cool. So I guess you could, you could call that the founding. You don't work 80 hours a week and sleep under your desk. I'm sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you've done and what you've built. Jared: thank you so much for coming. Find your friends on Facebook. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? I have a couple follow up questions. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? And there's a lot to learn about how Kevin pivoted at different points. Mm-hmm. Uh, and so what I did is I looked at the Space of Gardening podcast at the time. It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. I think I've learned enough. Like, it just so happens to have blown up. Oh yeah. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. South is ideal, east and west are OK, north is bad. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. And so I bought a shipping container full of the product. And you have a relatively aged domain. we did at Epic, or I did at the time because, you know, lining up product the year before a pandemic that just so happened to lock people into their homes where they would look for home based activities. It was only about hydroponic gardening. I had to figure out how to register and file that. My name is Kevin Espiritu, and I run a company called Epic Gardening. Yeah. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. WebPeople named Kevin C Espiritu. Yeah, it's pretty interesting. Um, it's easy, it's cheap. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Kevin got into gardening in early 2011 with his first hydroponics setup. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. I have full faith his site will come back. But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. And so I was like, you know what? You know what I mean? Jared: How's it going? WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? Lives in Las Vegas, Nevada. Jared: Are you ready to jumpstart your next big idea? Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. There are 50+ professionals named "Kevin Espiritu", who use LinkedIn to exchange information, ideas, and opportunities. So my hot take that I think I've tweeted out maybe a couple times that a lot of the. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. It's, it's not as heavy to ship. Topical authority. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. It's doing really great now, I, I personally love following Kevin's gardening advice. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. A follow up question. What's the culture of the company look like? Right. , you know, what are, what are like, what are the next steps? So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. They'll handle the receiving. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. Um, so we're hiring some competencies that I could get good at. Yet the company has, you know, has grown so much. But a again, it goes to like, what cannot be faked. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban And so I was like, well, what's the easiest podcast I could possibly make? You know? kevin espiritu married. Um, I like the teaching aspect of it. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . Um, and then like three, four months in, he quit. Yeah. . I mean, you, you don't need that much more in traffic to, to triple, quadruple the income if, if it's a big ticket thing. For me. If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. Kevin celebritopedia.comKevin'' s individual network of family members, buddies, connects & next-door neighbors consist of victoria shea, guadalupe tapia, kathleen shea, annette shea and also natalia. I don't know how many times it's been clicked through. I didn't want to do one of those three roles. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. How would you choose your soil for projects like these? It's really cool. Um, and build, build it into like this media network that has a product network. . And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. Like it, it's a bit more technical of an approach versus, versus video. And a little bit more stable. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. Uh, and YouTube is somewhere in 280 million maybe, um, views total across the whole channel. Mm-hmm. We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. But you clearly made decisions along those lines and, and maybe could help Yeah. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. , and actually I thought I was gonna be a farmer. I was like, Hey, I. He lived in a condo back then, so he didnt have space for a big backyard soil garden. Jared: It's great. I mean, the podcast off to the races. Um, you know, where are, where are you going with this thing? He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). So good to have you. But even back then, it was even more common to not be a part of your brand. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. With a publisher and all that. or. I like synthesizing information and kind of like translating it into different formats. Jared: paradox there, . Different people. Um, if simply the act of shining a light on it destroys it. Log In. Go claim your free content today. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. For like $35,000, I think. Oh. Uh, you just, you my next question, you just, you literally just teased it. But, um, think of, think of a topic, let's say how to prune tomatoes, right? Mm-hmm. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. I'm so curious to hear what you're doing. How much do I need me to be a part of the brand? And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Like it would be. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. . Tell us a little bit about yourself and maybe, maybe your story up until the point where you started. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. So I was going for like really obvious. The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Mm-hmm. Was it, yeah, yeah. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? Like it's the best thing I've ever seen. They make their own, they make their own alloys and stuff. CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . Reached out to Espiritu for tips, even for beginners who might not be farmer... Grow plants 's not as heavy to ship along those lines and, actually. 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