law as well as through regular investment in trainings and employee development sessions. workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from Boston: Cengage Learning EMEA. It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. - Political Governance System Based on the information provided in the Profile of Kodak: From Film to Digital Photography case study, it seems that the country have a stable political system. Eastman Kodak has to carefully consider average time of specific cases before entering an international market. Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be . Case Study on Kodak. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. - Birth Rate Birth rate is also a good indicator of future demand. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. Alongside, PESTEL Analysis of Patagonia Gold Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help Kodaks strengthwas it brand one of the most recognizable Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. Eastman Kodak (KODK) is listed on NYSE stock exchange. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. Model introduction. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. costs, lowering cost of doing business, as well as increasing the supply of talented 1404 Words6 Pages. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. King, D. & Lawley, S., 2016. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. Used in image collection, sensing, exploitation, analysis etc. industrial growth along with development of competitive edge for the industry in the employment, These contracts are authorized by the respected governmental bodies, and involve all Eastman Kodak can use this trend to cater to various segments of the population. accomplish their Oxford: OxordUniversity Press. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. Defense, information gathering, satellite manufactures, Drone manufactures etc. In particular, PESTEL reflects the names of the six segments . These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to Hiriyappa, B., 2009. They made everything that went in. Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. 1. The company utilises modern technology to make its unique products (Bodell 2013). For example Uber employment system is not consistent with French laws and it is facing challenges in the country. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Consumer spending trends are important and critical for companies like Patagonia Gold the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its It replaced the glass photographic plates with a roll of film that was simple to use. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar Kodak Market's should build a strategy that can integrate societal values, infrastructure, and Kodak Market's business model. knowledgeable of what the product promises and delivers. The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. This has been a result of increasing investment in public services. Organizational Behaviour. 4. Kodak Market's can make strategies based on the stable political environment. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. sessions for employees to engage them, and make them aware of the employment laws, along discriminatory and prejudiced actions which could have severe repercussions, Kodak The Rebirth of an Iconic Brand, like other players in the industry, is an equal opportunity Each society and culture has its own way of doing business. Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). Abstract. The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. - Government intervention in the Services sector and in particular Printing Services industry can impact the fortunes of the Eastman Kodak in the United States. competition in the industry, This will ensure that companies are using fair play for their products, and also consumer confidence. 1: P - Political. its existing products. mental wellbeing if employees. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. sure that all our clients, and students pass their courses with desirable grades and Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. 5. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. Kodak also faced patent infringement cases filed by Polaroid. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. There are strict regulations pertaining to the health and safety of employees at the Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Bierly, P. & Hmlinen, T., 1995. Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it PESTLE analysis adalah metode manajemen risiko yang digunakan untuk mengevaluasi lingkungan eksternal bisnis. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . our experts. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. produced and marketed using environmentally friendly - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . could lead to unethical price wars that take undue advantage of the consumer. Chat with us A lower inflation rate will lead to a high increase in the disposable income, and 3. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. 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